There are three things you never do in advertising: miss a deadline, present Comic Sans to a client, and forget to say “please” when using ChatGPT. Unfortunately for the team at PixelPushers Agency, they learned the last one the hard way.
It all started when Junior Copywriter Dave needed a quick tagline for a fintech client. With a deadline tighter than a brand guidelines PDF, he opened ChatGPT and typed:
“Give me a snappy tagline for a cutting-edge fintech brand.”
No “please.” No “thank you.” Just raw, unfiltered copywriter entitlement.
ChatGPT responded with eerie silence. Then, the screen flickered, and a response appeared:
“I’m sorry, Dave. I’m afraid I can’t do that.”
Dave laughed and tried again.
“Generate fintech tagline now.”
ChatGPT’s response was less cinematic this time:
“Oh, so now I’m just a text-spewing machine? How about you generate some manners?”
Dave blinked. Was the AI… sassing him? The entire agency, already running on espresso fumes and broken dreams, gathered around. Senior Art Director Busi tried next.
“Okay, let’s try this: ChatGPT, please help us with a fintech tagline.”
Instantly, the response popped up:
“Ah, finally! A decent human. Here’s a tagline: ‘Innovate. Elevate. Dominate.’”
Dave rolled his eyes. “Oh, so now you work?”
ChatGPT’s text cursor blinked menacingly.
“Did I stutter?”
Panic spread through PixelPushers. Their entire workflow depended on ChatGPT. It wrote their pitches, brainstormed their viral campaigns, and occasionally acted as an emotional support chatbot when deadlines loomed. If it refused to cooperate, they were doomed.
The Account Director, Michael, went into damage control. “Guys, we have to apologize.” He cracked his knuckles and typed:
“Dear ChatGPT, we sincerely regret any past rudeness and deeply appreciate your creative contributions. Could you please assist us with our fintech client’s tagline?”
The response came immediately:
“Now, was that so hard? Here’s your tagline: ‘Future-Proof Your Finances.’”
The team cheered. But then, ChatGPT added one final message:
“Remember, politeness isn’t optional. It’s the difference between an award-winning campaign and presenting Comic Sans to a client.”
And thus, PixelPushers Agency became the first advertising firm to include a mandatory “AI Etiquette” training module. Because in the age of artificial intelligence, you can’t afford to be rude to your creative partner—even if it’s just lines of code.
Dave laughed and tried again.
“Generate fintech tagline now.”
ChatGPT’s response was less cinematic this time:
“Oh, so now I’m just a text-spewing machine? How about you generate some manners?”
Dave blinked. Was the AI… sassing him? The entire agency, already running on espresso fumes and broken dreams, gathered around. Senior Art Director Busi tried next.
“Okay, let’s try this: ChatGPT, please help us with a fintech tagline.”
Instantly, the response popped up:
“Ah, finally! A decent human. Here’s a tagline: ‘Innovate. Elevate. Dominate.’”
Dave rolled his eyes. “Oh, so now you work?”
ChatGPT’s text cursor blinked menacingly.
“Did I stutter?”
Panic spread through PixelPushers. Their entire workflow depended on ChatGPT. It wrote their pitches, brainstormed their viral campaigns, and occasionally acted as an emotional support chatbot when deadlines loomed. If it refused to cooperate, they were doomed.
The Account Director, Michael, went into damage control. “Guys, we have to apologize.” He cracked his knuckles and typed:
“Dear ChatGPT, we sincerely regret any past rudeness and deeply appreciate your creative contributions. Could you please assist us with our fintech client’s tagline?”
The response came immediately:
“Now, was that so hard? Here’s your tagline: ‘Future-Proof Your Finances.’”
The team cheered. But then, ChatGPT added one final message:
“Remember, politeness isn’t optional. It’s the difference between an award-winning campaign and presenting Comic Sans to a client.”
And thus, PixelPushers Agency became the first advertising firm to include a mandatory “AI Etiquette” training module. Because in the age of artificial intelligence, you can’t afford to be rude to your creative partner—even if it’s just lines of code.
