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Don’t worry, all was rectified. I didn’t take advantage of the colour-blindness. “In that case, yes the logo is red!”
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147147 ViewsI often get clients and random people asking me if I can create a Social Media platform. Just to clear it up… yes! “I fist bump your photo all the way!”
Read More142142 ViewsThe Font Fiasco We Can’t Seem to Escape Only a true designer will understand this… if you don’t “get it” then that proof… Here’s the scene: you’re working on a client’s branding project, feeling the flow, tapping into the typographic spirit—and then, somewhere along the way, things go sideways. Font files multiply like rabbits on
Read More125125 ViewsBuzzwords of the Creative Brief If you’re in advertising, you’ve probably noticed that every creative brief sounds… oddly similar. Sure, the product might change, but the language? Not so much. Every brief is littered with buzzwords like “disruptive,” “authentic,” and “out-of-the-box,” all meant to inspire some groundbreaking idea. (eye-roll) But we all know what they
Read More118118 ViewsLet’s face it—the pandemic hit creatives hard. Why? Because we’re a sensitive bunch, tuned into every flicker of the world around us. When things go sideways, we feel it deeply, often empathizing with the struggles of humanity as a whole. I know this is a broad generalization, but after meeting countless creatives over the years,
Read More106106 ViewsWhile the creatives are off dreaming up new ideas, the Strategist is the one making sure those ideas actually make sense. They are the voice of reason, and the one who reminds everyone that ads are only successful if they align with the brand’s goals, resonate with the target audience, and, most importantly, generate results.
Read More101101 ViewsWalk into any South African ad agency and you’ll immediately be greeted with three things: a questionable mural on the wall, a dog wearing a branded bandana, and the promise of free coffee. The bean juice flows freely, straight out of a machine that costs more than your car and is operated exclusively by interns
Read More9393 ViewsIf you thought Stellenbosch was only about posh wine farms, old oak trees and students driving their dad’s Range Rovers to class, think again. Turns out, the Winelands also gifted the world one of the sneakiest tech inventions: the Stellenbosch Handshake — a cybersecurity protocol that basically tells hackers to voetsek. Now, I know what
Read More7373 ViewsIn South Africa’s creative tapestry, tag and street art are the vibrant threads that tie together community identity, resistance, and grassroots storytelling—without the polish of gallery walls or creative jargon. Here’s an in-depth look at two emblematic figures of this movement: Falko One, the visual poet of shacks and elephants, and Tapz, the ghostly tag
Read More6969 ViewsEvery nation has its “big day.” The French wave baguettes and sip Champagne on Bastille Day, the Americans launch fireworks while balancing corn dogs on the Fourth of July, and the Irish turn rivers green and pretend Guinness is a vitamin supplement on St. Patrick’s Day. South Africa? We’ve got Heritage Day, a day so
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