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It’s at about this time (Decemberish) every year that Pantone, those self-appointed guardians of colour — announce their Colour of the Year. Like clockwork, every creative, designer, and Pinterest-mood-board enthusiast collectively rolls their eyes while muttering, “Really, Pantone? That’s what you’re going with?” Before we dive into why Pantone’s annual color pick is always off
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212212 ViewsThere are three things you never do in advertising: miss a deadline, present Comic Sans to a client, and forget to say “please” when using ChatGPT. Unfortunately for the team at PixelPushers Agency, they learned the last one the hard way. It all started when Junior Copywriter Dave needed a quick tagline for a fintech
Read More210210 ViewsThe Creative Drought We Don’t Talk About I wonder who started the myth that creatives are an endless font of brilliance, cranking out original ideas over breakfast like they’re on some kind of magical caffeine drip. We all know that’s not true. Sometimes, the ideas just aren’t flowing. Cue the panic. Before you start spiraling,
Read More192192 ViewsI want to buy a big hourglass that runs a cycle in 30 mins. When I arrive at a meeting or have a meeting in my office, I’ll boldly turn it over and place it right in the middle of the table to make my intentions known… “let’s keep it short.” Small talk is the
Read More181181 ViewsI wish I could reverse some mails sometimes. “Don’t speak to me, speak to my lawyer…”
Read More178178 ViewsThere’s a light hearted way to look at letting a client go because it is one of those “heavy” moments that can take it all out of you. “Dear Client, It’s Not Me, It’s Definitely You: Here are 5 Reasons We Might Just Have to Let You Go” We’re going to cut straight to it—breaking
Read More178178 ViewsI think this is one worse than, “I’ll pay you with exposure!”
Read More171171 ViewsHi, Al Chapo Tshabalala here… I’m South African and you might very well be too. I’m sure you would agree with me — South African creatives are like no other. We’re a unique concoction of humor, hustle, and heritage. Our designs, music, films, and even our everyday slang are such a creative mosaic that the
Read More164164 ViewsThe “Essential” Gear We Just Have to Have It seems like every creative has a collection of gear they swear they need to be the most creative. We spend hours justifying the purchase of the newest gadget on the market, convinced it’s going to level up our game. So, are you truly creative bru if
Read More158158 ViewsSouth Africa has never been shy about flexing its creative muscles. From guerrilla billboards made out of trillion – dollar Zimbabwean notes to TikTok campaigns that sneak into your feed faster than a Black Friday special, local agencies have consistently punched above their weight on the global stage. Our ad industry has a knack for
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