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South Africa’s creative industry is no stranger to trends. We’ve seen the rise and fall of minimalism, the slow death of agency bean bags, and the great 2023 rebrand where every corporate suddenly looked like a tech startup. But now, a new epidemic is sweeping the nation, infiltrating advertising agencies, influencer feeds, and creative pitches
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860860 ViewsWhy ‘Make the Logo Bigger’ is the Most Cliché Client Request Ever The Battle of the Big Logo (Grits teeth) Am I the only one, but the one phrase that sends shivers down my spine as a designer is the dreaded “Can we make the logo bigger?” Ask any designer, and they’ll tell you that
Read More806806 ViewsThe Client, Our Frenemy Clients are the lifeblood of our work, the keepers of the budget, the voice on the other end of the urgent email that just came in at 4:58 p.m. We owe them our payslips, our high blood pressure, and more than a few sleepless nights. It’s a complicated relationship; on the
Read More802802 ViewsThe Advertising Rabbit Hole You Can’t Climb Out Of Let me paint the picture, (we’re all creative in that way right… that’s what I thought.). You’ve been in the advertising game for a while. You started fresh-faced and full of creative energy, ready to take on the world with groundbreaking campaigns and award-winning ideas. But
Read More769769 ViewsOnce upon a time, in a land of cubicles and corporate dress codes, a brave creative soul whispered to themselves, “I should just go freelance.” They dreamed of flexible hours, creative freedom, and never again pretending to look busy when the boss walks by. They imagined working from coffee shops, setting their own rates, and
Read More124124 ViewsOk, listen Linda… this is what I think. Working from home started as a dream. No commute, no dress code, and best of all, no Buyie from HR asking, “Why are you late?” (Answer: Traffic, Buyie. Always traffic.) But then, somewhere between Zoom calls and home-brew experiments, remote work transformed us into pretentious caricatures of
Read More123123 ViewsIt’s at about this time (Decemberish) every year that Pantone, those self-appointed guardians of colour — announce their Colour of the Year. Like clockwork, every creative, designer, and Pinterest-mood-board enthusiast collectively rolls their eyes while muttering, “Really, Pantone? That’s what you’re going with?” Before we dive into why Pantone’s annual color pick is always off
Read More118118 ViewsThere are three things you never do in advertising: miss a deadline, present Comic Sans to a client, and forget to say “please” when using ChatGPT. Unfortunately for the team at PixelPushers Agency, they learned the last one the hard way. It all started when Junior Copywriter Dave needed a quick tagline for a fintech
Read More104104 ViewsCreative Directors, we all need them… The Creative Director is the big idea person. They are the ones who live in the land of “What if we made the logo bigger?” and “Let’s create something that disrupts the entire industry.” When you hear the words visionary or thought leader, you’re probably thinking of a Creative
Read More101101 ViewsTop 10 Digital Marketing Agencies in Johannesburg Navigating Johannesburg’s digital marketing scene is like trying to find WiFi at a bush braai; technically possible, but not without some effort. And honestly, ranking agencies is about as subjective as debating the best braai marinade. Creativity isn’t a numbers game, and the best agency for you depends
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