Ok, listen Linda… this is what I think. Working from home started as a dream. No commute, no dress code, and best of all, no Buyie from HR asking, “Why are you late?” (Answer: Traffic, Buyie. Always traffic.) But then, somewhere between Zoom calls and home-brew experiments, remote work transformed us into pretentious caricatures of

Clients. They’re the dating pool of the agency world. Each brief is like a Tinder bio, and every pitch is a first date. But what exactly are clients looking for in an agency? A big budget doesn’t make you Brad Pitt. Flashy campaigns won’t turn you into Beyoncé. You need to be the George Clooney

The Client, Our Frenemy Clients are the lifeblood of our work, the keepers of the budget, the voice on the other end of the urgent email that just came in at 4:58 p.m. We owe them our payslips, our high blood pressure, and more than a few sleepless nights. It’s a complicated relationship; on the