There’s a light hearted way to look at letting a client go because it is one of those “heavy” moments that can take it all out of you. “Dear Client, It’s Not Me, It’s Definitely You: Here are 5 Reasons We Might Just Have to Let You Go” We’re going to cut straight to it—breaking

The “Essential” Gear We Just Have to Have It seems like every creative has a collection of gear they swear they need to be the most creative. We spend hours justifying the purchase of the newest gadget on the market, convinced it’s going to level up our game. So, are you truly creative bru if

The Font Fiasco We Can’t Seem to Escape Only a true designer will understand this… if you don’t “get it” then that proof… Here’s the scene: you’re working on a client’s branding project, feeling the flow, tapping into the typographic spirit—and then, somewhere along the way, things go sideways. Font files multiply like rabbits on

Buzzwords of the Creative Brief If you’re in advertising, you’ve probably noticed that every creative brief sounds… oddly similar. Sure, the product might change, but the language? Not so much. Every brief is littered with buzzwords like “disruptive,” “authentic,” and “out-of-the-box,” all meant to inspire some groundbreaking idea. (eye-roll) But we all know what they

The Creative Drought We Don’t Talk About I wonder who started the myth that creatives are an endless font of brilliance, cranking out original ideas over breakfast like they’re on some kind of magical caffeine drip. We all know that’s not true. Sometimes, the ideas just aren’t flowing. Cue the panic. Before you start spiraling,

The Advertising Rabbit Hole You Can’t Climb Out Of Let me paint the picture, (we’re all creative in that way right… that’s what I thought.). You’ve been in the advertising game for a while. You started fresh-faced and full of creative energy, ready to take on the world with groundbreaking campaigns and award-winning ideas. But

Why ‘Make the Logo Bigger’ is the Most Cliché Client Request Ever The Battle of the Big Logo (Grits teeth) Am I the only one, but the one phrase that sends shivers down my spine as a designer is the dreaded “Can we make the logo bigger?” Ask any designer, and they’ll tell you that

Hi, Al Chapo Tshabalala here… I’m South African and you might very well be too. I’m sure you would agree with me — South African creatives are like no other. We’re a unique concoction of humor, hustle, and heritage. Our designs, music, films, and even our everyday slang are such a creative mosaic that the

Let’s face it—the pandemic hit creatives hard. Why? Because we’re a sensitive bunch, tuned into every flicker of the world around us. When things go sideways, we feel it deeply, often empathizing with the struggles of humanity as a whole. I know this is a broad generalization, but after meeting countless creatives over the years,