Al Chapo Tshabalala
While the Creative Director is dreaming up big, audacious ideas, the Art Director is the one making them look beautiful. They’re the unsung heroes of the agency who live for pixels, fonts, and color schemes. When you look at an ad, the Art Director is the one who meticulously fine-tuned the details until that ad
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77 ViewsCreative Directors, we all need them… The Creative Director is the big idea person. They are the ones who live in the land of “What if we made the logo bigger?” and “Let’s create something that disrupts the entire industry.” When you hear the words visionary or thought leader, you’re probably thinking of a Creative
Read More103103 ViewsThere are three things you never do in advertising: miss a deadline, present Comic Sans to a client, and forget to say “please” when using ChatGPT. Unfortunately for the team at PixelPushers Agency, they learned the last one the hard way. It all started when Junior Copywriter Dave needed a quick tagline for a fintech
Read More105105 ViewsTop 10 Digital Marketing Agencies in Johannesburg Navigating Johannesburg’s digital marketing scene is like trying to find WiFi at a bush braai; technically possible, but not without some effort. And honestly, ranking agencies is about as subjective as debating the best braai marinade. Creativity isn’t a numbers game, and the best agency for you depends
Read More102102 ViewsOnce upon a time, in a land of cubicles and corporate dress codes, a brave creative soul whispered to themselves, “I should just go freelance.” They dreamed of flexible hours, creative freedom, and never again pretending to look busy when the boss walks by. They imagined working from coffee shops, setting their own rates, and
Read More125125 ViewsSouth Africa’s creative industry is no stranger to trends. We’ve seen the rise and fall of minimalism, the slow death of agency bean bags, and the great 2023 rebrand where every corporate suddenly looked like a tech startup. But now, a new epidemic is sweeping the nation, infiltrating advertising agencies, influencer feeds, and creative pitches
Read More863863 ViewsIt’s at about this time (Decemberish) every year that Pantone, those self-appointed guardians of colour — announce their Colour of the Year. Like clockwork, every creative, designer, and Pinterest-mood-board enthusiast collectively rolls their eyes while muttering, “Really, Pantone? That’s what you’re going with?” Before we dive into why Pantone’s annual color pick is always off
Read More119119 ViewsOk, listen Linda… this is what I think. Working from home started as a dream. No commute, no dress code, and best of all, no Buyie from HR asking, “Why are you late?” (Answer: Traffic, Buyie. Always traffic.) But then, somewhere between Zoom calls and home-brew experiments, remote work transformed us into pretentious caricatures of
Read More124124 ViewsClients. They’re the dating pool of the agency world. Each brief is like a Tinder bio, and every pitch is a first date. But what exactly are clients looking for in an agency? A big budget doesn’t make you Brad Pitt. Flashy campaigns won’t turn you into Beyoncé. You need to be the George Clooney
Read More9494 ViewsThe Client, Our Frenemy Clients are the lifeblood of our work, the keepers of the budget, the voice on the other end of the urgent email that just came in at 4:58 p.m. We owe them our payslips, our high blood pressure, and more than a few sleepless nights. It’s a complicated relationship; on the
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