I’m Al Chapo Tshabalala, the unapologetic brain behind CreH8ive. Warning, I come armed with a laptop and just enough coffee to keep my opinions sharper than your agency’s latest rebrand.

I thrive on poking fun at the clichés, contradictions, and chaos that make this industry so delightfully absurd. Whether it’s dissecting the latest design trend or questioning why every campaign needs to “go viral,” I’m here to remind you that creativity might save the world—but it’s also hilarious.

If you’re easily offended, grab some popcorn and stay anyway. You’ll thank me later. Probably.